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On Monday, the company said that it had been doing just that to protect the identities of those who have used Ashley Madison. Paul Ferguson, senior adviser for Trend Micro, a security software provider, said that information on Ashley Madison, deleted in one online forum, is beginning to bubble up in others.“Once something is published on the Internet,” he said, “it’s there forever.”That persistence has some marriage counselors predicting a boom in business — even if names end up unpublished.“Oh, it’ll be a huge uptick,” said M.Gary Neuman, a marriage counselor in Miami Beach, Fla.But the hackers say that the user information is never actually deleted — knowledge, security experts said, that suggested the breach may have involved someone inside the company.
The company owns two other popular sites, Cougar Life and Established Men, that the hackers also breached.
For any dating website, much less one meant for extramarital romance, to continue to grow and be attractive to potential investors, consumers must be confident that their data will be protected.
Under American copyright law, Ashley Madison has the power to scrub away private user information leaked in the breach and posted to other websites.
To prevent the data from being released, the hackers said, the company needed to shut down the site entirely.
The hackers promised to release the real names, passwords and financial transactions of members if Ashley Madison did not meet that demand.