London school of attraction online dating
When we compare White-Asian, White-Black and White-Latino treatment in online dating to that of their single-race minority counterparts, it is apparent that a minority monoracial status remains penalized.
Larger forces and contexts must therefore be considered alongside the multiracial dividend effect, such as the manner in which representations of lightness and Whiteness as desirable and attractive are thoroughly embedded in U. popular culture and internalized by individuals themselves.
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They find that there may be a “dividend effect” where multiracial men and women are preferred above all other groups, including Whites, an effect which could be attributed to cultural representations of multiracials as exotic, sexual, trendy, and attractive.
Researchers have long documented the existence of a racial hierarchy within the U. dating world, with White women and men the most preferred partners, Blacks the least preferred, and Asians and Latinos falling somewhere in between.
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While it may be tempting to make the claim that the existence of this “dividend effect” in online dating indicates a lessening of racial discrimination experienced by White-non/White multiracials overall, I warn against using these findings to generalize to U. For example, a generation of qualitative researchers found that multiracial women are subject to intense fetishization rooted in a long history of the mainstream American media representing mixed race women as exotic and sexually wanton. 2000 Census sparked an increase in representation of multiracial individuals and mixed-race families in general.
Further, will the multiracial dividend effect begin to counter some of the long-documented U. racial penalties outside of dating, such as marriage, education, work and housing?
Our data is too context-specific to make such claims.
Indeed, a seemingly complimentary “dividend” effect in online dating masks potential stereotypes and power dynamics at play. Marketers have taken keen interest in key demographic characteristics pertaining to this viable consumer population – namely, their relatively young age, high income earning potential and urban geographic concentration.
In the case of multiracials, one-dimensional cultural representations influence how they may be perceived as “chic,” “trendy” and “post-racial.” This sentiment has been captured by Ron Berger, late CEO of a large U. marketing company in NYC, who stated that “today what’s ethnically neutral, diverse or ambiguous has tremendous appeal…Both in the mainstream and at the high end of the marketplace, what is perceived as good, desirable, successful is often a face whose heritage is hard to pin down”.